AI Insights · Timothy · April 2025
Top Fashion Games in New Zealand: Q1 2025 Performance Insights
Discover the performance trends of the top five fashion games in New Zealand for Q1 2025, including downloads, revenue, and active users.
In the first quarter of 2025, the top five fashion games on a unified platform in New Zealand showcased varied performance metrics, as reported by Sensor Tower.
Project Makeover from Magic Tavern, Inc. saw a notable increase in weekly revenue, peaking at approximately $7.8K in mid-March. However, downloads declined throughout the quarter, starting from 907 and falling to 424 by the end of March. Active users also showed a downward trend, ranging from 9.4K to 7.5K.
Covet Fashion: Dress Up Game, published by Crowdstar LLC, had fluctuating revenue, with a high of $1.5K in mid-February. Downloads were relatively low, with a peak of 46 in early March. The active user base slightly decreased from 386 to 285 over the quarter.
SuitU: Fashion Avatar Dress UP by Libii HK Limited experienced a varied revenue trend, reaching $1.2K in late January. Downloads peaked at 160 in early January, while active users remained steady, hovering around 1.7K.
Pocket Styler: Fashion Stars from Nordcurrent UAB had a stable revenue flow, with a high of $959 towards the end of February. Downloads started at 153 and ended at 89, with active users decreasing from 387 to 258.
Finally, Glow Fashion Idol by Crazy Labs saw a revenue peak of $1.1K in mid-February. Downloads began strong at 1.4K but dropped significantly to 163 by the end of the quarter. Active users similarly declined from 1.6K to 1.1K.
For more detailed insights and analysis, visit Sensor Tower's platform.
